Abbott - R&D Strategy activation

Abbott | R&D Strategy activation

Booking.com cr-program | Content strategy

Connecting an R&D function with strategy through fun chats

Client: Abbott
Agency: COSYN
Role: Strategist
Industry: Healthcare
Size: 122,000 employees worldwide

The Challenge
With a new leadership team in charge and a new R&D strategy, communicating the direction to employees was top priority.

The Goal
Create a intrapeneurial mindset throughput the company

The Solution
We responded to Abbott's problem with our digital Dialogue map; a strategy narrative transformed into a playful, interactive board game with 7 easy steps. Moving from the big picture to peoples’ personal contribution.
Abbott's team leaders received comprehensive training on these tools, allowing them to deliver strategy messages to their teams clearly and confidently.

The Result
Abbott's leaders and colleagues spoke about strategy in a more direct and defined way than ever before — this led to increased employee awareness and engagement with strategy.

Recent Work