Camarilla is a private social network for up to 15 of your closest friends. In order to attract new users, we created this Facebook campaign.
Briefing: Create an awareness campaign for Camarilla.
Idea: A visually striking Facebook campaign with a strong focus on Camarilla’s USP.
Bright colors, a lot of movement and an unusual camera standpoint were the ingredients to attract attention in the overcrowded facebook timeline. The message was simple; there are some moments you only want to share with your closest friends. For these moments there’s Camarilla.
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