It takes lots of effort to create a bow that’s suitable to play the finest music. Andreas Grütter, a renowned bow maker in Amsterdam, asked us to capture the magic of the bow and the road to perfecting his creation.
Briefing: Explain the process of making a bow by hand.
Idea: A video showing not just a technical explanation of how the instrument is made but also the process of growing musically together with the future owner. Facts and graphic animations are added to bring the story to life.
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