La Trappe Nellis 0,0 | Brand building

Booking.com cr-program | Content strategy

In honor of the 140th anniversary of the Koningshoeven, La Trappe launched the world's first 0.0 percent Trappist beer.

While many people are familiar with the La Trappe beer brand, few are familiar with the rich history behind the beer. To introduce consumers to this history, we developed a campaign. By adding a QR code on the beers, consumers can enter a mobile website with an interactive timeline where they can read how 140 years of history eventually build up to the first 0.0 percent Trappist beer.


Website: 140.latrappe.nl  

Check out the website 140.latrappe.nl 

CLICK HERE

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