Transforming the company intranet from a document graveyard into a vibrant place to connect

Client: Sysmex Europe
Agency: COSYN
Role: Strategist
Industry: Healthcare Technology
Size: > 9,000 employees worldwide with around 2,500 employees in the EMEA region.

The Challenge:
The intranet at Sysmex Europe had become a document graveyard. No longer seen as a place to find up to date information or a trustworthy source by the employee population, it had become a static and stale resource. At the same time, Sysmex Europe was looking to unite their teams across departments and geographies and create a space for knowledge sharing and engagement. The intranet could be just the place to do that - but not in this sorry state.

The Goal:
To build a new intranet aligned with the OneSysmex vision — a platform that would be intuitive, attractive, up-to-date, easy to manage, and capable of breaking down silos across the network. A vibrant and evolving resource that would encourage participation, reinforce brand identity, and serve as a true connector of people and ideas. 

The Solution:
Get Co-Creative: We involved employees from all levels through surveys and fun and engaging workshops to design the intranet collaboratively.
Provide the Tools: We built on the existing SharePoint creating intuitive new templates, a fresh and modern visual identity, and providing content resources like a Leader Toolbox, a training hub, and plug-and-play launch campaign materials.
Agile Rollout: We decided to launch the new intranet as a Minimal Lovable Product (MLP) rather than with a ‘big bang’, gathering continuous feedback to refine and improve with each release.

The Result:
The new OneSysmex EMEA intranet became a living, breathing part of how Sysmex collaborates and communicates, with a measurable impact that includes:

• 32 affiliates actively exchanging stories and information
• 13.000 visits in the first 30 days
• 0 outdated documents after corporate-wide cleanup
• 1 personalised EMEA landing page for each employee
• 100 site owners empowered to be better storytellers
• 80 user-centric sites created
• 100% buy-in from both leadership and the employee community
  

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